Process as Liberator of Creativity
Look, process gets a bad name in industry today. Nobody wants to have to live within a stifling bureaucracy. What I find about a well-designed process is that it makes exchange easy but leaves room for creativity.
For example, a software development process (even an Agile one) includes both development and configuration management/version control/build. Building code is not creative. Oh sure, you could make it creative but there is little reason to. What you find instead that the ability to rapidly deploy code and data in a safe, repeatable manner has greater value than the ability to have a creative license. Why not focus your creative energy in producing great software and leave the grungy parts to the process?
A canvas may be limiting but thousands of great artists have worked within the bounds and limitations to awesome success.
Seth Godin has this to say about it.